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Autor: admin
~ 08/11/08
Joseph I. Rosenbaum PHD Board Member
Interactive Advertising Bureau
Downlad this White Paper - PDF
Ad Blocking Technology - The Potential Effects & Implications
The use of ad-blocking programs has recently received considerable attention in the media, brought about in large part by the proliferation of various plug-ins or configurational ad-ons that, in one manner or another, enable the blocking of some or all advertising (or content that seems like advertising) by Internet web browsers (e.g., Adblock Plus” plug-in Firefox). In addition, most of the popular commercially available anti-virus, anti-adware and anti-malware programs also provide ad blocking capability. By implementing and using ad-blocking software and extensions, the user is able to remove or block some or all advertisements from being viewed on web pages.
Autor: admin
~ 07/11/08
To fully apreciate the state of the industry and the conversation surrounding Ad-Blocking please refer to this list of articles over the years surrounding the subject matter. Once you’ve had your fill, download these comprehensive white papers which we have put together.
Ad Blocking Overview - by Interactive Advertising Bureau
Ad-blocking a Problem: Dollars and cents - by Dylan Rosario
Internet Advertising 101: How Online Advertising Works
Autor: admin
Why is Ad Blocking bad?
Publishers are loosing revenue from visitors who have Ad Blocking software installed.Millions of consumer computers and many corporate computers use the technology, some reports say that the number of ad blocking systems is growing by tens of thousands a day, and the problem is only getting worse. Almost every web browser installed today comes with ad blocking technology of some kind (typically pop-up blocking).
The new Microsoft IE8 and Google’s Chrome web browsers feature technology to stop Advertisers from delivering more relevant ads, by deleting their cookies.This means that networks and publishers will loose the opportunity to provide better targeting to visitors by tracking their cookies. Our solutions deliver the only technology that defeats the Ad-Blocking thieves at their own game.Our solution addresses these problems at a fundamental level, effectively increasing the revenue for publishers and the targeting of ad campaigns for networks/advertisers.Call one of our sales exectives today for a demonstration.
(503) 544 0955 or email sales(at)aduup.com