http://www.xadblock.com/blog The Ad-Blocking Blog ~ The problem, the Counter-measures, and the solution AAB Wed, 19 Nov 2008 23:03:59 +0000 http://backend.userland.com/rss092 en Joseph I. Rosenbaum PHD Board Member Interactive Advertising Bureau Downlad this White Paper - PDF Ad Blocking Technology - The Potential Effects & Implications The use of ad-blocking programs has recently received considerable attention in the media, brought about in large part by the proliferation of various plug-ins or configurational ad-ons that, ... http://www.xadblock.com/blog/2008/11/08/ad-blocking-technology-the-potential-effects-implications/ To fully apreciate the state of the industry and the conversation surrounding Ad-Blocking please refer to this list of articles over the years surrounding the subject matter. Once you've had your fill, download these comprehensive white papers which we have put together. Ad Blocking Overview - by Interactive Advertising Bureau Ad-blocking a ... http://www.xadblock.com/blog/2008/11/07/the-ad-blocking-articles/ !!! ADVERTISER ALERT !!! You may be paying for ads that are not actually displaying in the browser. Insist that your publishers run our code, XadBlock AAB technology is the only guarantee you are getting your moneys worth. So when a network or publisher calls to sell ad inventory remember to ... http://www.xadblock.com/blog/2008/11/07/lost-revenue-the-ad-blocking-problem/ What is Anti-Ad Blocking? Anti-Ad Blocking or AAB is a Patent Pending technology designed by XadBlock to defeat the ad blocking software used by consumers. It guarantees the delivery of ads from a webserver or Ad Network to the web browser 99.999% of the time.The XadBlock AAB technology effectively by-passes the ... http://www.xadblock.com/blog/2008/11/07/ad-blocking-technology/ Why is Ad Blocking bad? Publishers are loosing revenue from visitors who have Ad Blocking software installed.Millions of consumer computers and many corporate computers use the technology, some reports say that the number of ad blocking systems is growing by tens of thousands a day, and the problem is only getting ... http://www.xadblock.com/blog/2008/11/07/the-ad-blocking-problem-a-fresh-perspective/